Selected work.

Case study

A loud, Y2K-flavoured identity for a London merch studio, made to look as good on a hoodie as it does on a billboard.

Case study

A warm beauty brand for medium to deep skin tones, with a custom O that glows. Strategy, logo, colour and merch.

Case study

A quiet, grown-up identity for a Dubai home fragrance brand. A fine wordmark, one icon and two colours.

Old engravings and a barbershop serif for a men's grooming brand. The posters look like they've been on the wall for years.

The online store for the ALXO clothing line. Editorial pages, quick filters and a checkout that works properly on a phone.

The Verve website, with the same vintage feel as the posters and a small shop for their grooming products.

A light, warm website for a Dubai restaurant, built around the food and the room.

An art deco website for a dinner show and club. Big photos of the night, show dates and an easy way to book a table.

A dark, rich website for an Asian restaurant with live entertainment. The menu, the shows and bookings are all up front.

A nightlife venue with a cosmic look. Events first, then the menu, then table bookings.

Case study

Our own software for agencies in the Gulf. Clients, projects, money, content and messages in nineteen pages that share everything.

Bookings, the door and rewards for regulars over WhatsApp, for restaurants, cafés and clubs in the UAE. In English, Arabic or Russian.

Upload a contract and it flags the risky clauses, suggests edits as tracked changes and answers questions, pointing to the clause it used.

Screenwriting software. Plot it out on index cards, keep track of your characters and write pages that come out formatted properly.

A link-in-bio page with a shop built in. Pick from dozens of themes, from clean and editorial to full neon.

23 PDF tools in one app. Scan, sign, merge, redact, compress and lock files, mostly right on your phone.

A quick, private VPN. Tap once and it connects you to the fastest server. There's a speed test built in too.

Over 50 free tools for PDFs, photos and video. No ads, no sign-up and no watermarks.

A VPN that doesn't take itself too seriously. Big connect button, full server list, and a timer so you know how long you've been on.

Open Instagram out of habit and it won't just block you. It shows you the thing you were meant to be doing.

A pet care planner for meals, walks, moods and reminders, with a friendly AI helper for the questions in between.