Brand Identity

Accra, Ghana

Glowhaus

Client: Glowhaus
What they do: Beauty store for medium to deep skin tones
What we did: Strategy, logo, colour, type, merch
Where: Accra, Ghana
Made with: O-K Consulting

The Brief

What they asked for

Beauty that knows your shade.

Glowhaus is a beauty store in Accra. It starts online, with a shop of its own planned for later.

It sells skincare and make-up from brands around the world, picked for medium to deep skin tones and for Ghana's heat. The idea is simple: help people find what works for their skin and their shade, and explain why it works.

We worked on it with O-K Consulting and started with the strategy: the mission, the goals and five things the brand stands for. The identity came out of that. The logo has a custom O with a small four-point glow inside it, and the colours come from skin, earth and the late afternoon light in Accra.

Brand strategyMission, goals, five values
Logo systemWordmark, stacked logo, icon
Colour palette6 colours
Type2 families, 2 accents
ApplicationsPosters, merch, packaging, social
PartnerO-K Consulting

The Strategy

Five things it stands for

The glow authority.

Glowhaus wants to be the place people in Ghana trust for beauty advice. Everything in the brand comes back to these five ideas.

Glow authority

A store people trust. Every product is there for a reason, and the advice is honest.

Built for your skin

Medium to deep skin tones come first, and nobody gets left out.

Beauty literacy

Teach people about ingredients, routines and shade matching, with Ghana's climate in mind.

Culturally intelligent

Global brands and trends, explained through a local lens.

Community driven

It grows through shared know-how, real content and the people who shop there.

The Logo

Wordmark, stack and icon

An O that glows.

The custom O carries a four-point sparkle, the same one that sits on its own in the round icon. The wordmark comes long, stacked, or with "The Glow Authority" underneath, in any pairing from the palette.

The Colours

Click one to copy it

Soft neutrals with a few rich accents, taken from skin tones, earth pigments and Accra's golden light.

The Type

Two families

HeadlinesRakiby

Rakiby is the display face: bold geometric shapes with soft curves. It's used for the logo, headlines and the big moments. It isn't a web font, so the logo is standing in for it here.

Everything elseBricolage Grotesque

Your skin, your shade, your glow. Try typing here.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Weight400

Gunter comes in for decorative accents, and Helvetica handles documents and small print.